Yosef Martin — Founder of BoxyCharm | From Zero to $500m Dollar Exit
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About The Guest
Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members.
Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.’s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more.
Talking Points
00:00 — Intro
02:13 — Yosef Martin’s origin story
06:15 — How does Yosef know he is moving in the right direction while launching a new product in the market?
12:22 — How did Yosef Martin get into online marketing?
19:02 — How to get your product to have a cult-like following?
33:47 — What was the biggest screw-up Yosef had?
47:28 — How to hire good help
1:00:34 — Should a CEO be a good marketer?
1:03:39 — Yosef Martin’s opinion on Elon Musk trying to buy Twitter
1:14:19 — Will Netflix recover or diversify?
1:18:19 — Life after selling your company for 500m
1:26:42 — Yosef Martin’s investment strategy
1:31:18 — What are the companies that Yosef Martin looks to invest in?
1:36:52 — What would Yosef Martin start if he started another company?
1:40:13 — The most essential things to teach a first-time entrepreneur
Show Links
Podcast & Newsletter Sponsors
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What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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