Why have QR codes become so popular for marketers?

You’ve probably seen QR codes in marketing in many places.

You’ve probably seen QR codes in marketing in many places.

Restaurants, Amazon drop boxes, grocery stores.

They look like this:

QR codes are not new, but lately, they’re gaining popularity in marketing simply because they’re an easy way to communicate or connect an audience to information, quickly — with very little instruction.

What Are QR Codes?

But what i…