Why Boredom Is The New Competitive Advantage
Every hour you spend “being productive” might be costing you the one idea that changes everything.
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A founder I know spent six months optimizing his productivity system.
Color-coded calendar. Time blocks. Automated workflows. Every minute accounted for. Posted about it constantly.
His output tripled. More features shipped. More content published. More meetings attended.
Revenue stayed flat.
His competitors—the ones who looked “lazy” by comparison—were outpacing him.
Six months later, he scrapped the entire system. Started taking three-hour walks with no destination. Staring at his ceiling before getting out of bed. Sitting on his couch doing absolutely nothing.
His followers thought he’d given up.
His output dropped by half.
Revenue 10x’d in four months.
Not because he worked less. Because he finally had space to realize he was building the wrong thing.
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