The USP Playbook
A guide to building a Unique Selling Proposition (USP) for any product in any market.
A guide to building a Unique Selling Proposition (USP) for any product in any market.
If you want to download a FREE PDF version of this playbook — Click Here.
Table of Contents
Introduction
What is a USP?
Why?
Section 1 — Creating a Compelling USP
More than just a slogan.
Assertive statements that are defensible.
What your customers need and want.
Section 2 — Th…
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