The USP Playbook

A guide to building a Unique Selling Proposition (USP) for any product in any market.

A guide to building a Unique Selling Proposition (USP) for any product in any market.

If you want to download a FREE PDF version of this playbook — Click Here.

Table of Contents

Introduction

• What is a USP?

• Why?

Section 1 — Creating a Compelling USP

• More than just a slogan.

• Assertive statements that are defensible.

• What your customers need and want.

Section 2 — Th…