Success Story

Success Story

Share this post

Success Story
Success Story
The USP Playbook

The USP Playbook

A guide to building a Unique Selling Proposition (USP) for any product in any market.

Scott D. Clary's avatar
Scott D. Clary
Dec 14, 2020
∙ Paid

Share this post

Success Story
Success Story
The USP Playbook
Share

A guide to building a Unique Selling Proposition (USP) for any product in any market.

If you want to download a FREE PDF version of this playbook — Click Here.

Table of Contents

Introduction

  • What is a USP?

  • Why?

Section 1 — Creating a Compelling USP

  • More than just a slogan.

  • Assertive statements that are defensible.

  • What your customers need and want.

Section 2 — Th…

Keep reading with a 7-day free trial

Subscribe to Success Story to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Scott D. Clary
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share