Scott's Newsletter

Scott's Newsletter

The shift

Scott D. Clary's avatar
Scott D. Clary
Apr 08, 2026
∙ Paid

If you love this content (please share it), but also check out my Podcast & connect with me on YouTube / Twitter.

We turn your favorite newsletters into podcasts at 10minmindset.org


You can tell everything about a person by what they do when someone else is talking.

“I just got back from Japan.” “Oh cool, I went to Japan two years ago.”

That’s one version.

“I just got back from Japan.” “How was it? What was the highlight?”

That’s the other.

Same opening line. Two responses that feel similar on the surface and produce different experiences for the person who just got back from Japan. In the first version, the conversation is now about the responder’s trip. In the second, the person who brought it up gets to keep going. The difference takes about two seconds and most people don’t register which one they’re doing.

The name for it

A sociologist named Charles Derber studied 1,500 face-to-face conversations and categorized every response people gave into one of two types. He called them the shift-response and the support-response.

A shift-response redirects the conversation toward the responder. “I went to Japan too.” “That reminds me of when I...” “Oh yeah, something similar happened to me.” It takes the spotlight and moves it. A support-response keeps the spotlight where it is. “What was that like?” “Tell me more.” “How did that go?” It deepens the current thread instead of starting a new one.

Derber found that most people default to the shift-response far more often than they realize. He called the pattern conversational narcissism, and the word “narcissism” makes people bristle because they associate it with extreme self-absorption. But Derber’s point was subtler: the shift-response is automatic. You hear someone’s story and your brain scans for a related experience of your own, and your mouth starts talking about it before you’ve made a conscious choice. You’re not trying to steal the moment. You just didn’t notice you were taking it.

The people on the receiving end notice. They may not have the language for it, but they feel the difference between a conversation where they got to finish their thought and one where they were a launchpad for someone else’s. And they remember. Not the words, but the feeling. Whether they left the conversation expanded or deflated. Whether the person they were talking to made them feel interesting or invisible.

User's avatar

Continue reading this post for free, courtesy of Scott D. Clary.

Or purchase a paid subscription.
© 2026 Scott D. Clary · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture