The RACE Digital Marketing Planning Framework

We created RACE to help digital marketers plan and manage their digital marketing activities in a more structured way since we found that…

We created RACE to help digital marketers plan and manage their digital marketing activities in a more structured way since we found that many don’t have a well-formed digital marketing strategy. In this post, first published in July 2010 and since updated with a new infographic and summary of the digital marketing KPIs you should track, we show how you…