The idle hours
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You can tell everything about a person’s future by what they do when no one’s watching and nothing’s urgent.
Last Saturday morning my fiancée left early for brunch with a friend. I had nothing until dinner. No calls, no recording, no deadlines. The apartment was quiet and the whole day was mine.
I made coffee, sat down on the couch, and immediately picked up my phone. I didn’t even think about it. Thumb went straight to Instagram, then Twitter, then back to Instagram. Twenty minutes gone before I looked up. I put the phone on the kitchen counter, walked back to the couch, lasted about three minutes, then went and got it again.
Around forty minutes in, I stumbled onto a long thread about a subscription model I’d been thinking about for the newsletter. That pulled me in. I read two deep dives on it, made notes in my phone, texted my buddy (another content creator/writer) a question about how he’d structured something similar. The next two hours vanished and I didn’t notice. Researching, planning, ideating. Fully immersed in this new idea.
Nobody asked me to do any of that. And that’s the point.


