The Framing Effect & How to Use it in Your Next Presentation

It’s the age-old question: is the glass half full or half empty? According to the framing effect, telling our audience the glass is half…

It’s the age-old question: is the glass half full or half empty? According to the framing effect, telling our audience the glass is half full means they’ll have a more positive opinion of the glass itself. As you can imagine, this effect is a powerful tool in your presentation arsenal!

Depending on the type of presentation you’re preparing for, one of yo…