The Box

Success doesn't give you freedom to do anything. It traps you into doing the one thing (if you let it).

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You make something that works.

People notice. They tell their friends. They share it. They remember you for it.

Now you’re the person who did that thing.

Feels good. For about a week.

Then someone asks you to do something different. Something adjacent. Not wildly different, just... not the thing you’re known for.

And you hear it. That voice in your head.

“That’s not what I do.”

Not “I don’t want to.” Not “I can’t.” Just “that’s not what I do.”

Like you’ve already been decided. Past tense. Finalized.

This is what success actually does. It doesn’t open doors. It closes them. Every door except the one you came through.