How do you break in and successfully sell to new markets?
Listen and learn more about the new market.
Educate and enable your sales team.
Build your reputation & brand.
Even though the ability to close an individual deal doesn’t always rely exclusively on marketing, brand and narrative. Conquering a new market and mapping out a successful take to market strategy does.
Identify your ideal customer or tcp (target customer profile).
Close your first customers.
Make them your ambassadors & raving fans.
Rinse and repeat.