Sorority Parties To 50 Million Users…. The Tinder Go-To-Market Strategy [Marketing Case Study]

Sorority Parties To 50 Million Users…. The Tinder Go-To-Market Strategy [Marketing Case Study]

2 Years.

That’s the amount of time it took the dating app Tinder, to acquire 50 million users.

Not too many startups can say they’ve achieved that level of success.

Let’s unpack how they did it.

First, we need to understand what the market was like when Tinder launched.

The dating app/service market was not new. There was match.com, OkCupid, and a plethora o…