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Quick marketing tip

Quick marketing tip

Avoid using round numbers when pitching and showcasing ROI (Return On Investment) for your product.

Scott D. Clary's avatar
Scott D. Clary
Apr 21, 2020
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Success Story
Quick marketing tip
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Avoid using round numbers when pitching and showcasing ROI (Return On Investment) for your product.

People are adverse to trusting a whole number.

It seems to optimistic and idealistic to be true.

It doesn’t stand out or draw attention.

Be bold and be different.

X product saves our customers an average of 76.81% on their annual widget spend.

Sounds better tha…

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