Quick marketing tip

Avoid using round numbers when pitching and showcasing ROI (Return On Investment) for your product.

Avoid using round numbers when pitching and showcasing ROI (Return On Investment) for your product.

People are adverse to trusting a whole number.

It seems to optimistic and idealistic to be true.

It doesn’t stand out or draw attention.

Be bold and be different.

X product saves our customers an average of 76.81% on their annual widget spend.

Sounds better than.

X product saves our customers an average of 75% on their annual widget spend.