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Scott's Newsletter

Permission Based Selling

The sales component of “permission based marketing”, coined by Seth Godin, where a salesperson reaches out to a prospect after that…

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Scott D. Clary
Nov 08, 2020
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The sales component of “permission based marketing”, coined by Seth Godin, where a salesperson reaches out to a prospect after that prospect has given them permission to do so.…. whether that be over the phone, via email, through an opt-in form, or any other medium that lets them indicate sincere interest.

Why do you need to care about permission based s…

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