Permission Based Selling

The sales component of “permission based marketing”, coined by Seth Godin, where a salesperson reaches out to a prospect after that…

The sales component of “permission based marketing”, coined by Seth Godin, where a salesperson reaches out to a prospect after that prospect has given them permission to do so.…. whether that be over the phone, via email, through an opt-in form, or any other medium that lets them indicate sincere interest.

Why do you need to care about permission based selling?

- You seem less pushy.
- Leads are automatically qualified.
- You have an idea of your buyers interests.
- It’s a consultative approach that lets you build trust.
- It’s a consultative approach that lets you build trust.
- It adds a sense of legitimacy to your offering.

How do you get permission?

- Position yourself as an authority
- Develop a respected brand
- Offer valuable content / goods, in return for info
- Opt-in emails
- Free shipping offers
- Online sweepstakes and giveaways
- Pre-launch product offers
- Newsletter subscription offers
- Exclusive social offers
- Customer loyalty offers
- Brand ambassador programs
- VIP loyalty programs
- Landing page sign-ups
- Website pop-ups
- Newsletters
- Private subscription communities

Don’t
- Annoy/spam

Always
- Respect data & info regulations

How are you getting your buyers permission?