Paul Shapiro — CEO and Co-Founder Of The Better Meat Co.
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About The Guest
Paul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO of The Better Meat Co., a four-time TEDx speaker, and the host of the Business for Good Podcast.
The company Paul co-founded and runs, The Better Meat Co., uses fermentation to turn microbes into meat within hours, creating a far more sustainable and humane method of satisfying our “meat tooth” than raising and slaughtering animals for food.
He’s been interviewed by hundreds of news outlets from CNN to StarTalk Radio with Neil deGrasse Tyson as an authority on food and agriculture sustainability. He’s also published hundreds of articles in publications ranging from daily newspapers like the Washington Post to pop-sci publications like Scientific American to magazines like FORTUNE to academic journals.
Talking Points
00:00 - Intro
03:10 - Paul Shapiro’s Origin Story.
07:13 - How Did Paul Start His Own Socially Responsible Business?
14:36 - What Was The Thinking Process Behind The Creation Of Paul’s Business?
17:17 - Did Paul Look For Money Or Customers First?
19:02 - The Evolution Of The Meat-Alternatives Industry.
26:54 - Which One Is The Healthiest, Analogue Or Natural Meat?
30:26 - Startup Issues Initially Faced By Paul’s Company.
32:32 - Paul’s Vision For Analogue Meat.
35:52 - Can Analogue Meat Replace Natural Meat?
38:02 - What Does Paul Address In His Podcast?
41:01 - Finding Good Help & Advisory.
42:18 - Paul’s Advice For Emerging Entrepreneurs.
45:03 - Where Can People Connect With Paul?
45:36 - What Was The Biggest Challenge Of Paul Shapiro's Career And How Did He Overcome It?
46:11 - Paul Shapiro’s Mentor.
47:10 - A Book Or A Podcast Recommended By Paul Shapiro.
48:55 - What Is The One Thing Paul Shapiro Would Tell His 20-Year-Old Self?
50:00 - What Does Success Mean To Paul Shapiro?
Show Links
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What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs, and everyone in between.
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