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Nihal Advani — Founder & CEO of QualSights | Consumer Insights and Market Research

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Nihal Advani — Founder & CEO of QualSights | Consumer Insights and Market Research

Like The Show? Leave A Rating: https://ratethispodcast.com/successstory

Scott D. Clary
May 2, 2022
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Nihal Advani — Founder & CEO of QualSights | Consumer Insights and Market Research

newsletter.scottdclary.com
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Like The Show? Leave A Rating: https://ratethispodcast.com/successstory

About The Guest

Nihal is an experienced marketer, globetrotter, and Founder & CEO of Qualsights. Previously, he was the Founder & CEO of Georama. Originally from India, he spent his teenage years as an internationally ranked tennis player before coming to the US on a full tennis scholarship.

While at Stony Brook University in New York, he interned at Google. Upon graduating at the top of his class with a BS in Marketing, he joined Microsoft where he spent five years in various marketing and data roles across Search (Bing) and Display, including as Program Manager for the Microsoft Media Network. Nihal combined his passion for technology and seeing/understanding the world by launching Georama, and the Qualsights.

Talking Points

  • 00:00 — Intro

  • 03:57 — Nihal Advani’s origin story

  • 05:04 — Nihal Advani’s first company

  • 07:28 — Building in the tourism category

  • 09:05 — When developers try and screw you over

  • 11:10 — The lifecycle of a company

  • 13:09 — Gorilla marketing strategies

  • 15:35 — Virtual traveling

  • 18:53 — How to pivot gracefully

  • 21:03 — Problems QualSights solves for

  • 22:46 — How QualSights works with brands?

  • 25:23 — The importance of consumer perspective

  • 28:00 — Product & tech-led growth

  • 31:18 — Product development best practices

  • 33:21 — Monitoring the tools people use

  • 34:32 — Finding product-market fit

  • 40:04 — How to raise money

  • 40:53 — Setting business goals

  • 42:24 — Using consumer data for business

  • 44:32 — Career lessons

  • 46:27 — Where do people connect with Nihal Advani?

  • 46:59 — What was the biggest challenge Nihal Advani has ever had to overcome?

  • 48:05 — Nihal Advani’s mentor

  • 49:29 — Nihal Advani’s book or podcast recommendation

  • 49:58 — What would Nihal Advani tell his 20-year-old self?

  • 50:19 — What does success mean to Nihal Advani?

Show Links

  • https://www.linkedin.com/in/nihaladvani/

  • https://twitter.com/qualsights/

Podcast & Newsletter Sponsors

HUBSPOT — https://hubspot.com/

Watch on YouTube

What is the Success Story Podcast?

Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.

Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.

Website: https://www.scottdclary.com

Podcast: https://www.successstorypodcast.com

YouTube: https://www.youtube.com/scottdclary

Instagram: https://www.instagram.com/scottdclary

Twitter: https://twitter.com/scottdclary

Facebook: https://facebook.com/scottdclarypage

LinkedIn: https://https//www.linkedin.com/in/scottdclary

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Nihal Advani — Founder & CEO of QualSights | Consumer Insights and Market Research

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