Nihal Advani — Founder & CEO of QualSights | Consumer Insights and Market Research
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Nihal Advani — Founder & CEO of QualSights | Consumer Insights and Market Research
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About The Guest
Nihal is an experienced marketer, globetrotter, and Founder & CEO of Qualsights. Previously, he was the Founder & CEO of Georama. Originally from India, he spent his teenage years as an internationally ranked tennis player before coming to the US on a full tennis scholarship.
While at Stony Brook University in New York, he interned at Google. Upon graduating at the top of his class with a BS in Marketing, he joined Microsoft where he spent five years in various marketing and data roles across Search (Bing) and Display, including as Program Manager for the Microsoft Media Network. Nihal combined his passion for technology and seeing/understanding the world by launching Georama, and the Qualsights.
Talking Points
00:00 — Intro
03:57 — Nihal Advani’s origin story
05:04 — Nihal Advani’s first company
07:28 — Building in the tourism category
09:05 — When developers try and screw you over
11:10 — The lifecycle of a company
13:09 — Gorilla marketing strategies
15:35 — Virtual traveling
18:53 — How to pivot gracefully
21:03 — Problems QualSights solves for
22:46 — How QualSights works with brands?
25:23 — The importance of consumer perspective
28:00 — Product & tech-led growth
31:18 — Product development best practices
33:21 — Monitoring the tools people use
34:32 — Finding product-market fit
40:04 — How to raise money
40:53 — Setting business goals
42:24 — Using consumer data for business
44:32 — Career lessons
46:27 — Where do people connect with Nihal Advani?
46:59 — What was the biggest challenge Nihal Advani has ever had to overcome?
48:05 — Nihal Advani’s mentor
49:29 — Nihal Advani’s book or podcast recommendation
49:58 — What would Nihal Advani tell his 20-year-old self?
50:19 — What does success mean to Nihal Advani?
Show Links
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Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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