Lindsay McCormick — Founder and CEO of Bite | Building Mission-Driven Companies
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Lindsay McCormick — Founder and CEO of Bite | Building Mission-Driven Companies
Mental Models, Performance, Business & Entrepreneurship | newsletter.scottdclary.com
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About The Guest
Lindsay McCormick is the Founder and CEO of Bite, a trailblazing brand in sustainable oral care. Her journey began in 2016 while working as a TV producer on HGTV’s “House Hunters.” Lindsay, fueled by a passion for sustainability, invested $6,000 to create eco-friendly toothpaste alternatives. Today, she leads Bite, a multimillion-dollar company committed to eliminating plastic waste from personal care products. Lindsay’s transition from TV producer to sustainable entrepreneur, her impactful Shark Tank appearance, and her dedication to a plastic-free future exemplify her entrepreneurial spirit and environmental commitment.
Based in Southern California, Lindsay revolutionizes personal care with Bite’s plastic-free, cruelty-free products, including viral toothpaste tablets. Her story showcases how small brands can drive big change, emphasizing the importance of embracing discomfort as a founder. Lindsay McCormick’s legacy lies in her relentless pursuit of a more sustainable world, one innovative product at a time.
Talking Points
00:00 — Intro
03:10 — Lindsay McCormick’s Origin Story
07:29 — First Side Hustle Iteration
13:00 — Realizing Product Viability
18:50 — Scaling Amid Influx of Orders
26:05 — Shark Tank Offers & Fundraising Views
34:13 — Sponsor: My First Million Podcast
35:23 — Sustainability in Product Launch
40:50 — Prioritizing Sustainability in Business
44:11 — Expanding Beyond Key Product
48:20 — Launching New Products Seamlessly
50:58 — Secrets to New Product Success
53:38 — Lessons for Changing Customer Habits
57:15 — Advice on Building a CPG Brand
58:12 — Lindsay’s Closing Thoughts
1:00:00 — Connecting with Lindsay Online
1:00:21 — Lindsay’s Definition of Success
Show Links
What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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