Kate Bradley — Founder & CEO of Lately.ai | The Future of Content Marketing With AI
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About The Guest
Kate Bradley Chernis is the Founder & CEO of Lately — A.I. which learns which words will get you the most engagement and re-purposes video, audio, and text into dozens of social posts containing those words.
As a former rock ’n’ roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. What she learned on the radio about the neuroscience of music helps fuel Lately’s artificial intelligence.
Prior to founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI, YoY for three years.
In addition, Kate’s appeared as a guest speaker on hundreds of sales, marketing, and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Harvard University, Columbia University, NYU, and others.
Talking Points
00:00 — Intro
02:48 — Kate Bradley’s origin story
14:25 — How does Kate Bradley do content marketing so well and what role does AI play?
32:38 — How did Kate start Lately.ai and what did she do with the money her company raised in the beginning?
41:34 — Marketing problems Kate is solving.
46:05 — How is AI important and applicable for smaller content creators?
49:59 — How did Gary Vaynerchuk use Lately.ai?
58:20 — Where can people connect with Kate Bradley?
58:52 — The biggest challenge Kate has ever faced in her life
59:27 — The most impactful person in Kate’s life
59:48 — Kate Bradley’s book or podcast recommendation
1:00:07 — What would Kate tell her 20-year-old self and what does success mean to her?
Show Links
Podcast & Newsletter Sponsors
HUBSPOT — https://hubspot.com/
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What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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