Jon Ostenson is the CEO of FranBridge Consulting and author of *Non-Food Franchising*, where he has established himself as a leading voice in the franchise industry. Drawing on his background as a former Inc. 500 franchisee and multi-brand franchise owner, Jon helps executives, entrepreneurs, and investors explore non-food franchise opportunities as a smarter alternative to building a business from scratch. Through FranBridge, he has guided hundreds of clients toward franchise investments that offer proven systems, reduced risk, and scalable growth — making the case that for smart, driven professionals, buying into a franchise is often a more strategic path than starting a company independently.
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