Jessica Zweig — CEO of SimplyBe | Unleashing Your True Potential: A Practical Guide to Boosting…
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About The Guest
Jessica Zweig is the CEO of the SimplyBe. Agency, a premier personal branding firm based in Chicago serving clients worldwide. A recipient of several awards and recognitions, including Crain’s 2020’s Most Notable Entrepreneur, Stevie Award’s Female Entrepreneur of the Year 2018 and 2019, and Forbes’ Personal Branding Expert.
With a client base ranging from corporate executives to entrepreneurs and creatives, Jessica helps people become recognized industry experts and thought leaders. As a speaker, she has delivered talks on personal branding to corporations such as Google and Salesforce, and her work has been featured in top publications such as the Washington Post and Business Insider.
Jessica is also the host of the top-ranked marketing podcast, The SimplyBe. Podcast, where she interviews successful entrepreneurs and thought leaders on building a strong personal brand. Believing that personal branding is a social responsibility and positive investment, Jessica is on a mission to debunk the perception of personal branding as an act of vanity.
Talking Points
00:00 — Intro
01:27 — Jessica Zweig’s origin story
03:58 — The need to find yourself before putting yourself out there
07:40 — Building up an authentic business
10:43 — How to unlock authenticity in people
14:50 — The drawbacks Jessica has faced with her business
19:23 — Making an agency that can scale and differentiate itself from others
24:36 — The biggest issue in a business that can screw up an entrepreneur
27:05 — How to tap into the masculine side of being a female entrepreneur
32:27 — Some characteristics that come innately to women & their importance for a business
35:55 — Some advice for the listeners & where can people connect with Jessica Zweig?
38:19 — What does success mean to Jessica Zweig?
Show Links
Podcast & Newsletter Sponsors
HUBSPOT — http://hubspot.com/successpod/
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What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
Website: https://www.scottdclary.com
Podcast: https://www.successstorypodcast.com
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