Janelle James — Senior Vice President at Ipsos | Diversity, Equity & Inclusion
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Janelle James — Senior Vice President at Ipsos | Diversity, Equity & Inclusion
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About The Guest
Janelle James is an experienced global marketing strategist, consumer expert, and diversity & inclusion specialist with a passion for changing the world. Her career spans 20+ years including multiple marketing disciplines and has enabled her work to touch over a billion people. Her global work experience includes recognizable agencies such as Leo Burnett, Edelman, and Kantar, and supporting brands such as McDonald’s, P&G, Samsung, American Express, eBay, Disney, and Shell.
She is currently an SVP at Ipsos where she designs, conducts, and analyzes a wide range of studies for Fortune 500 companies and consults client partners on everything from consumer and market knowledge to inclusion to marketing plan development. Prior she was a Director of Research at Kantar, EVP at Edelman, and SVP at DDB.
Talking Points
00:00 — Intro
02:22 — Janelle James’ origin story
12:43 — What is the one thing that has completely shifted in marketing over the last few years?
17:03 — Changing your logo to a rainbow flag?
21:50 — How do we uncover undercover bias?
33:48 — Does work from home have an impact on the ability of the company to have a more diverse workforce?
38:55 — How do you hire properly?
51:30 — Companies that are actually doing good for equity and inclusion.
55:33 — Is there anything else on which Janelle James is working currently?
56:27 — One of the biggest challenges faced by Janelle James in her career
59:08 — What is one of the biggest misconceptions Janelle James had seen in marketing and advertising?
1:04:20 — What would Janelle tell her younger self?
1:05:39 — Who has been a mentor to Janelle?
1:09:00 — A book or podcast recommended by Janelle James
1:10:30 — What does success mean to Janelle James?
Show Links
Podcast & Newsletter Sponsors
HUBSPOT — https://hubspot.com/
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Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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