After 1,400+ podcast episodes, I notice patterns.
One that keeps coming up: the founders and operators who build real lasting authority, most of them have written a book. And when I ask about it, they almost never say the book made them money directly. What they say is it changed how people treated them. Inbound got better. Deals closed faster. They became the person people called when that topic came up.
I’ve been working on my own book, so this has been on my mind a lot lately. It’s also why I’m partnering with Chandler Bolt for a free live training on September 1st.
Chandler built selfpublishing.com into an $8M+/year business helping people actually get their book done. Not talk about it. Do it. His students publish a new book every day.
The training: How To Write And Publish Your Book (Even If You Haven’t Started Writing Yet)
Tuesday, September 1, 2026 at 3pm ET
Free. Register here: selfpublishing.com/scottclary
Scott