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HubSpot killed the marketing funnel (here's what's next)

Scott D. Clary's avatar
Scott D. Clary
Sep 16, 2025
∙ Paid

HubSpot built a $25B company on the marketing funnel. Last week at INBOUND, they declared it dead.

  • Why? 60% of Google searches end without clicks.

  • ChatGPT answers questions before anyone sees your website.

  • Your funnel is a ghost town.

Their solution: Loop Marketing. Early adopters like Kelly Services saw 32% more users in 60 days. Most companies report 80…

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