How B2B Marketers Can Drive Better Engagement
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How B2B Marketers Can Drive Better Engagement
AKA. Be Human & Interact With Your Audience
AKA. Be Human & Interact With Your Audience
There’s a lot of noise out there in the marketing world. Not to mention, a lot of opportunity for our audience’s attention to get pulled in different directions. If you’re one of the marketing world’s B2B marketers, it’s your job to break through that noise and get your target audience’s eyes and ears on you.
But how exactly are you supposed to do it?
Even with an overwhelming amount of competition there are ways to break through the noise. You just need to be a little more strategic in your approach! The key is in providing your audience with the proper opportunities for interaction.
What is ‘Better’ Engagement for B2B Marketers?
What exactly does ‘better’ engagement mean? All engagement should be considered good engagement shouldn’t it? Not necessarily.
Of course, there’s absolutely nothing wrong with a good quantity of engagement. But what really matters is the quality of that engagement.
Those who interact with your brand are considered quality engagements…that is, IF they are done by those who bring value to your business.
This could include:
Visitors who share your content with their own audience
Visitors who spread positivity around your brand
Or those who will make a purchase from your business
Tips for B2B Marketers
Providing opportunities for your target audience to interact with you is made easy with these tips!
Note: Always remember to be an active participant in the conversations you create, whether they are online or in person.
Interactive Content is Key
By now, you’ve probably heard the phrase ‘content is king’.
You can take your content to the next level by turning it into an interactive experience for your audience. This not only creates better engagements, but it also educates buyers.
When done right, interactive content can generate higher engagement rates. It also allows you to capture more data and increases brand loyalty.
Interactive content could be anything from videos, infographics, and calculators, to asking questions or providing a poll. Each of these techniques allows your audience to think about and provide their own response.
They’re encouraged to share their thoughts and opinions, which makes for a better interactive experience all around. Many audiences are willing to interact, they just need to be provided with the opportunity to do so!
What are some of the benefits of interactive content?
List sourced from…
13 Interactive Content Examples That Will Engage Your Audience
Everyone wants to get ahead of the marketing game. It’s understandable — you want to beat the competition, attract more…coschedule.com
More Appealing: Attract and Educate People Who Might Become Future Buyers
Increase Brand Exposure and Loyalty: With More Social Shares Comes More Brand Exposure and Loyalty
Social Media: Encourage People to Engage and Share Content With Friends
More Website Traffic and Page Views: Enhance the Website’s Overall User Experience (UX)
Human Nature: Humans Love to Interact
Competitive Advantage: It is Different, So It Will Cut Through All The Other “Noise”
Hosting Webinars as B2B Marketers
Webinars are another effective way to generate great interaction with your audience.
They keep your audience’s attention as they include a set time to focus on the topics of discussion. Gaining this undivided attention is a key aspect to creating better engagement — especially in such a distracting world.
You can give your webinar audience the opportunity to talk and interact with hosts. You might provide a Q&A session or offer a poll or survey to give them the chance to voice their own opinions.
Doing so can help you as a marketer to better understand your audience. You can also learn how to engage with them throughout the buyer’s journey.
The more you get to know your audience as a marketer, the better you can personalize and cater your approach to them — putting you ahead of competitors.
What are some of the benefits of webinars?
List sourced from…
Why Host a Webinar? 9 Fantastic Webinar Benefits
Webinars are a powerful tool in any business arsenal — and hosting your own event is a smart business development…www.paramountbusinesscoach.com
Hosting Webinars Develops Authority And Trust
Webinars Create Business Relationships
Interactive Webinars Help You Understand Your Target Audience
Holding Webinars Raise Brand Awareness.
Hosting Webinars Are Affordable.
Webinars Can Be Re-purposed.
Webinars Can Be Recorded.
Webinars Can Be An Added Revenue Stream
Webinars Build Your List And Generates Qualified Leads
Using Engagement Tools
One of the best features for B2B marketers hosting webinars is engagement tools. Many webinar platforms will have built-in engagement tools which you should definitely be using to your advantage!
When setting up your webinar, look for widgets such as social media/sentiment integration, Q&A tools, quizzes or polls and surveys. These widgets can help you to capture the actions of participants as they happen. This is data that you can use to inform your prospects interest.
Not only that, your participants are much more likely to stay interested in your webinar when they have something to keep them focused or entertained.
What are some of the benefits of engagement tools?
(List sourced from )
8 Reasons Why Engagement Is Crucial For Online Marketing Success
You have probably heard it before: If you are looking for online marketing success, you should engage your followers…blog.thesocialms.com
Engagement Helps You Build Trust And Loyalty
Engagement Helps To Inspire Emotions
Engagement Helps You To Stay In Touch
Engagement Can Increase Attention
Engagement Can Help You Make Yourself Human And Personal
Engagement Can Make Yourself Memorable
A Buying Audience Is An Engaged Audience
Increasing Audience Interactivity
Once you’ve put thought into how you will make use of the tools available for creating engaging webinars, you should start to think about interactivity throughout the process.
This means taking into consideration how you’ll start creating engagement before the webinar. It also means keeping it going once it is over.
B2B marketers might promote a webinar by asking questions about what participants want to see or building excitement about what you plan on talking about.
Next? You can follow up your webinar by asking for feedback through questionnaires, polls or surveys. Think about what opportunities lie outside of the main event and use them to your advantage.
What are some of the benefits of audience interactivity?
List sourced from…
4 Benefits of Interactive Presentations | TheSelfEmployed.com
You’ve done the research. You’ve compiled an outline. You’ve practiced your public speaking skills in front of your…www.theselfemployed.com
Higher Levels Of Engagement
Better Retention Of Information
Allows For More Personalized Delivery
Adds A Layer Of Fun, Novelty Or Team Building
Get a Leg up on Competitors with Interaction
The ways to market to your B2B audience are ever changing and progressing. This means getting on top of new ways to create engagement can be incredibly beneficial to your business.
Remember to always stay flexible and adaptable, and move forward with marketing tactics that make the most sense for your strategy. You will be creating new conversations, and driving the results in no time!