Greg Steltenpohl, CEO of Califia Farms

Lessons Learnt Building Califia Farms

Lessons Learnt Building Califia Farms

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Greg Steltenpohl is the Founder of Califia Farms, one of the fastest growing plant-based beverage companies in the world. Greg is an visionary brand builder and serial entrepreneur with a focus on utilizing creative principles to build mission based organizational cultures that achieve world class results. Greg has led Califia Farms’ meteoric growth as an innovative leader in premium, natural beverages that make it easy and delicious for consumers to live a plant-based lifestyle.

Show Links

https://www.linkedin.com/in/gregsteltenpohl/ https://twitter.com/CalifiaFarms

Time Stamps

00:00 — Greg Steltenpohl, CEO of Califia Farms | Lessons Learnt Building Califia Farms

01:41 — How Greg got started as an entrepreneur

05:27 — What makes a good entrepreneur?

08:15 — Entrepreneurial identity

14:22 — What does Califia do different?

21:32 — Thoughts on setting up the right team

25:23 — The Califia story

32:52 — Being a plant-based pioneer

41:50 — Greg’s tips & resources for entrepreneurs

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