Dave Fink — Co-Founder & CEO of Postie | How to Create a Category
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About The Guest
A 15-year consumer-internet veteran, Dave Fink, is a revenue-focused entrepreneur. He is the Co-Founder and Chief Executive Officer of Postie. With a passion for creating disruptive business models and unique monetization strategies, Dave focuses on discovering opportunities to drive rapid growth. His creative, yet data-driven approach to marketing and monetization has generated hundreds of millions of dollars in revenue for ad-tech, lead generation, and commerce companies. Over the last decade, Dave has launched and scaled over 20 consumer-internet businesses.
During the early part of his career, he created performance-marketing platforms helping brands as diverse as Walt Disney World, Proctor & Gamble and The Gap adapt to the rapidly changing digital media strategies available in the internet world.
Talking Points
00:00 — Intro
02:16 — Dave Fink’s origin story
04:40 — Was Dave part of the Dollar Shave Club?
07:06 — When did Dave start working in an environment with different companies?
10:55 — How does Dave Fink choose the category or decide where to go next?
15:32 — What is meant by creating a category?
21:10 — How important is experience in a category for success?
30:24 — Dave’s laydown on Postie and what he is doing with it?
31:52 — What space or void is Postie filling for a marketer?
37:30 — How to track a product through direct mail
39:10 — What is the B2B focus tool?
41:31 — How does Postie work with different tools?
42:34 — How do you win modern marketing through social media?
48:56 — How do you combat, while still maintaining effectiveness, when the consumer is not sharing data?
54:03 — What is the future of marketing and how can people connect with Dave?
55:00 — The biggest challenge Dave has ever faced in his personal or professional life
57:14 — Who has been a mentor to Dave Fink?
59:23 — A book or podcast recommended by Dave Fink
1:02:27 — What would Dave tell his 20-year-old self?
1:02:56 — What does success mean to Dave Fink?
Show Links
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What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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