Courtney Reum — Best-Selling Author & Co-Founder of M13 | Shortcut Your Startup
Mental Models, Performance, Business & Entrepreneurship | newsletter.scottdclary.com
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About The Guest
Courtney Reum is an outstanding entrepreneur and investor with a remarkable track record. Courtney began his career at Goldman Sachs, where he was involved in some of the biggest deals in the beverage industry, such as the $14 billion merger of Allied Domecq and Pernod Ricard. He also worked on transactions for Procter & Gamble, Under Armour, and Vitamin Water. Together with his brother, he launched VeeV, a pioneering alcohol company that became a nationwide sensation before its lucrative sale in 2016.
In 2016, Courtney Reum co-founded M13, an LA-based investment and brand development firm, with his brother. With a sharp focus on start-ups that cater to millennial preferences, such as wellness, sustainability, and innovation, M13 quickly earned a reputation as a hotspot for cultivating cutting-edge consumer product companies. Some of the portfolio companies that M13 has backed include Pinterest, Ring, Headspace, and Lyft. He’s been featured on Forbes’ “30 Under 30” and Courtney is the bestselling author of the book Shortcut Your Startup: Speed Up Success.
Talking Points
00:00 — Intro
02:26 — Origins: Courtney Reum’s Journey Begins
04:43 — Goldman Sachs: Igniting Courtney’s Leadership Path
06:58 — VeeV: Courtney’s Entrepreneurial Genesis?
09:40 — Winning with Spirits: Lessons from VeeV’s Success
11:00 — Entrepreneurial Vision: Courtney’s Brand Building Lens
14:25 — Startup Playbook: Strategies for Triumph
16:13 — Starting Up, Moving On: Courtney’s First Exit
21:41 — Investing Insight: Owner’s Perspective
23:23 — M13’s Evolution: Courtney’s Post-VeeV Vision
26:16 — Sponsor: The Gold Digger Podcast
27:01 — VC Differentiation: Courtney’s Founder Focus
30:25 — Attracting Titans: The Power of High-Profile Investors
32:32 — Founder’s Dilemma: Data vs. Intuition
35:27 — Fundraising Wisdom: Courtney’s Advice
38:26 — Resilience and Drive: Navigating Founder Challenges
41:02 — Conflict Resolution: Courtney’s Portfolio Insights
43:17 — Lessons in Real Life: Impactful Takeaways
45:40 — Connect with Courtney: Book, Socials, and More
46:42 — A Message to 20-Year-Old Courtney
47:02 — Defining Success: Courtney’s Perspective
Show Links
What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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