Ben Shapiro — CEO & Co-Founder of I Hear Everything | Using Podcasts To Grow Your Business
Ben Shapiro — CEO & Co-Founder of I Hear Everything | Using Podcasts To Grow Your Business
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Like The Show? Leave A Rating: https://ratethispodcast.com/successstory
About The Guest
Ben Shapiro is the host of both the Voices of Search Podcast and the Martech Podcast. He is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and independent consulting & content business.
He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy.
He has an incredibly impressive resume, holding several senior level (VP & C-Suite) marketing roles before pivoting and launching his own business and brand. He’s scaled his own shows to top charts globally with millions of downloads, as well as launched podcasts for some of the largest brands in the world.
Talking Points
00:00 — Intro
04:02 — Ben Shapiro’s origin story
05:20 — Pivoting from a screw-up
08:29 — Getting into podcasting
13:37 — How to scale a business
15:40 — Using podcasts to fill your sales funnel
19:27 — The benefits of short-form podcasts
23:46 — How to identify a podcast audience
27:25 — How to hire and scale a podcasting team
35:22 — How to hire the right talent in a startup
39:17 — Hiring, staffing, and growth lessons
42:08 — Why you should start more than one podcast
47:47–10x-ing the efficacy of your advertising dollars
53:30 — Scaling your sales efforts
57:22 — The future of the podcast agency & media company
59:50 — Why more businesses will start podcasts
1:03:20 — Leaving an impact on the marketing industry
1:04:36 — Where to connect with Ben Shapiro
1:05:36 — Ben Shapiro’s biggest career challenges
1:07:03 — Ben Shapiro’s mentor
1:07:56 — A book or podcast Ben Shaprio would recommend
1:10:28 — A lesson Ben Shaprio would tell his 20-year-old self about
1:10:44 — What does success mean to Ben Shapiro?
Show Links
Podcast & Newsletter Sponsors
HUBSPOT — https://hubspot.com/
EXPRESS VPN — https://expressvpn.com/successstory/
FACTOR — https://go.factor75.com/plans (CODE: SUCCESS120)
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What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
Website: https://www.scottdclary.com
Podcast: https://www.successstorypodcast.com
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