Ariana Pareja — President & Co-Founder at Pareja Family Foundation | Entrepreneurship & Empowerment
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About The Guest
Ariana Pareja is an entrepreneur, investor, and founder with over 18 years of business experience in starting, operating, and exiting three SMB businesses. Ariana’s primary expertise has centered around recruiting, training, and growing enterprise sales teams. Ariana Pareja attended George Washington University School of Business and is currently serving as President and Co-founder of the Pareja Family Foundation whose mission is to provide disadvantaged women and minorities a career in tech.
Pareja is a mentor for the Venture Mentoring Team a non-profit dedicated to fostering the South Florida start-up community and SCORE.org In addition to mentoring, and consulting start-ups, Ariana has routinely spoken at several industry conferences & Establishments such as DEV CON 2022, Consensus 2022, IT EXPO, Nova Southeastern University, George Washington University, Harvard Business School South Florida’s Pitch Competitions, MRED, Houston Association of Realtors, Miami Association of Realtors, MIBOR Association of Realtors, on the subjects of Technology, Entrepreneurship, and Fundraising and sits on the boards of minority-led startups.
Talking Points
00:00 — Intro
03:03 — Ariana Pareja’s Origin Story and Entrepreneurial Journey
08:15 — Key Factors Behind Ariana’s Success
13:47 — Strategies for Achieving Professional Goals on a Budget
16:33 — Building and Selling a Business: Ariana’s Experience
19:50 — The Importance of Building a Business to Sell
22:59 — Raising Money: Lessons Learned
28:25 — Realities After Exiting a Business and Future Focus
35:38 — The Meaning of Impact in Entrepreneurship
39:28 — Working with Women to Secure Investment
44:00 — Career Mapping: Ariana’s Advice
51:48 — Course Benefits: Knowledge and Skills for Entrepreneurs
53:34 — Top Strategies for Acquiring Initial Customers and Reaching One Million in Revenue
56:30 — Revenue Split Considerations for B2B Products
58:58 — Key Considerations for Scaling a Business
1:01:32 — Evaluating the Impact of Team and Support on Experienced Individuals
1:02:15 — Culture Building for Entrepreneurs
1:03:21 — Taking a Business from One Million to Ten Million in Revenue
1:04:41 — Managing the Dark Side of Entrepreneurship
1:11:55 — Coping with Stress as an Entrepreneur
1:14:08 — Finding Alignment with a Supportive Partner
1:17:12 — Ariana’s Advice for Aspiring Entrepreneurs
1:18:30 — Connecting with Ariana Pareja
1:19:29 — Ariana’s Definition of Success
Show Links
Podcast & Newsletter Sponsors
HUBSPOT — https://hubspot.com/
BABBEL — https://babbel.com/ (Code: Success Story)
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What is the Success Story Podcast?
Success Story Podcast Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights. He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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