Success Story

Success Story

Share this post

Success Story
Success Story
Are you being useful or useless for your customers?

Are you being useful or useless for your customers?

The concept of pushing ideas down on people in hopes of selling them a product is archaic.

Scott D. Clary's avatar
Scott D. Clary
Oct 28, 2020
∙ Paid

Share this post

Success Story
Success Story
Are you being useful or useless for your customers?
Share

The concept of pushing ideas down on people in hopes of selling them a product is archaic.

Modern marketing requires companies to not only be helpful… but useful.

Modern marketing requires companies to publish content that doesn’t necessarily sell their product.

It requires companies to publish content that helps their audience solve problems that may (or …

Keep reading with a 7-day free trial

Subscribe to Success Story to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Scott D. Clary
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share