Are you being useful or useless for your customers?

The concept of pushing ideas down on people in hopes of selling them a product is archaic.

The concept of pushing ideas down on people in hopes of selling them a product is archaic.

Modern marketing requires companies to not only be helpful… but useful.

Modern marketing requires companies to publish content that doesn’t necessarily sell their product.

It requires companies to publish content that helps their audience solve problems that may (or …