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Amazon Music put it up to celebrate the launch of the Success Story video podcast. Here’s the video from New York.

I also wanted to say thanks. Some of you have been listening since those early episodes, when I was still figuring out how to do a good interview. Starting this show changed my life, and you’re a big part of why I’ve been able to keep doing it for eight years.

You can now watch the interviews or listen to them on Amazon Music. Listen to Success Story on Amazon Music.

Scott

Sponsor: Fiverr

That project you keep putting off might only need a few hours from someone who knows how to do it. The website update, the video edit, the design you’ve spent three evenings trying to get right.

Fiverr lets you find a freelancer for that specific job. Look through their work, find someone whose style fits, and give them a clear brief. You can get help with the part that’s holding you up without turning it into a full-time hire.

If something’s been sitting on your list because you don’t have the time or the skills to finish it, this is a good place to start.

Get 10% off your first order with code CLARY26: Fvrr.co/clary

The Idea

When Matt Ebert was 16, he crashed his car and couldn’t afford to have it fixed, so he learned to do it himself. He never went to college. In 1999 he opened a single body shop, and over 25 years he built Crash Champions into the third-largest collision repair company in the country, with $2.75 billion in revenue. It started with a problem he needed to solve at 16.

In a 1999 paper, Stanford psychologist John Krumboltz and his co-authors argued that chance events play a much larger role in shaping careers than most people acknowledge. The paper proposed that exploration and openness to unplanned events can create opportunities that a fixed plan would miss. Krumboltz was writing about careers specifically, but the pattern shows up everywhere. Relationships, interests, the things that end up mattering most to you often started with something you stumbled into rather than chose.

Think about the last time someone asked you to help with something you had no particular reason to say yes to. Maybe a friend needed a hand coaching their kid’s soccer team, or a neighbor invited you to a community meeting. Those moments are easy to brush past because they don’t fit anything you’re already working toward. But they put you in rooms you wouldn’t have walked into on your own, and that’s where most of the things you didn’t know you were looking for tend to show up. If one of those crossed your path recently, go back and say yes.

Quote

“Life can only be understood backwards; but it must be lived forwards.” Søren Kierkegaard, Journals, 1843

Question

What’s one thing that happened to you recently that you’ve been treating as a distraction? What if it’s not?

Listen

He Crashed His Car at 16 and Turned It Into a $3B Company | Matt Ebert - Crash Champions Founder. Matt built Crash Champions from a single body shop with no degree. He gets into the moment he knew the business would work, why the trades are a massive overlooked opportunity right now, and how growing up without money shaped the way he evaluates risk.

Read

Range by David Epstein. Epstein studied why late specializers and people with winding careers often outperform early specialists. The research he pulls together on how broad experience feeds better judgment is the academic backbone of what Ebert figured out on his own.

If you love this content (please share it), but also check out my ​Podcast​, and connect with me on ​YouTube​ / ​Twitter​.

Scott

If you love this content (please share it), but also…

Start here > newsletter.scottdclary.com

Check out my Podcast, connect with me on YouTube / Twitter, and read my Weekly Newsletter

Sponsor: Fiverr

That project you keep putting off might only need a few hours from someone who knows how to do it. The website update, the video edit, the design you’ve spent three evenings trying to get right.

Fiverr lets you find a freelancer for that specific job. Look through their work, find someone whose style fits, and give them a clear brief. You can get help with the part that’s holding you up without turning it into a full-time hire.

If something’s been sitting on your list because you don’t have the time or the skills to finish it, this is a good place to start.

Get 10% off your first order with code CLARY26: Fvrr.co/clary

This Week’s Letter

Success Story Podcast

Check out the Success Story Podcast on Apple Podcasts, Spotify, and YouTube.

This Week’s Episode

He Crashed His Car at 16 and Turned It Into a $3B Company | Matt Ebert - Crash Champions Founder

Matt Ebert is the founder and CEO of Crash Champions, the third-largest collision repair company in the U.S. He built the business from a single body shop in 1999 to more than 650 locations across 38 states, 10,000+ employees, and $2.75 billion in revenue — up from $40 million just five years earlier. He has no college degree. It all started when he wrecked his first car at 16 and learned to fix it himself.

Have an amazing weekend!

Scott

My Links

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10 Minute Mindset

Newsletter

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Read more

Hi All!

Here is my weekly letter discussing mental models, performance, business and entrepreneurship.

If you love this content (please share it), but also… Check out my Podcast, connect with me on YouTube / Twitter, and read my Weekly newsletter.

Sponsor: Fiverr

That project you keep putting off might only need a few hours from someone who knows how to do it. The website update, the video edit, the design you’ve spent three evenings trying to get right.

Fiverr lets you find a freelancer for that specific job. Look through their work, find someone whose style fits, and give them a clear brief. You can get help with the part that’s holding you up without turning it into a full-time hire.

If something’s been sitting on your list because you don’t have the time or the skills to finish it, this is a good place to start.

Get 10% off your first order with code CLARY26: Fvrr.co/clary

Say you’re sitting across from someone at dinner and they say something that hits a nerve. Not an insult, nothing dramatic — just a comment that lands wrong. You feel the response forming before you’ve decided what to say. Your jaw tightens. The words are already arranging themselves, and you’ve had this reaction before, to different people in different rooms, and it plays out the same way every time. You say the sharp thing, or you go quiet in a way that’s louder than talking, and twenty minutes later you’re replaying it and wishing you’d done something else.

But say this time, right in that half-second before you respond, you notice it. Not after dinner, not in the car when you’re rehearsing what you should have said — right there, mid-reaction, with the other person looking at you, you feel the pattern starting and you see it for what it is.

That fraction of a second where you go from being inside the pattern to watching it from a step back is worth more than every morning routine you’ve ever built, and it’s the one thing almost nobody talks about, because you can’t put it on a habit tracker and you can’t schedule it and it doesn’t look like self-improvement from the outside. It looks like a pause. A weird, uncomfortable pause where you didn’t say the thing you always say, and you’re not sure yet what you’re going to say instead.

Why You Keep Missing It

I keep coming back to the gap between how people prepare and where the change happens. You can meditate every morning for a year, journal every night, fill up notebooks, track your habits on an app that gives you a little streak counter. You can read books about emotional intelligence and listen to podcasts about awareness and feel more attuned to yourself than you were six months ago. All of that is real work, and none of it is the moment where the work matters.

The moment where it matters is 2pm on a Tuesday when your kid does the thing that drives you crazy and you feel yourself about to react the way you reacted yesterday. Or it’s 11pm when you told yourself you’d go to bed and your thumb is on the screen and you’re scrolling without having decided to scroll. Or it’s the middle of a meeting when you feel yourself starting to over-explain because something in you is worried people will think you don’t know what you’re talking about.

When psychologists tracked what people were doing hour by hour, beeping them throughout the day, roughly 43 percent of daily behavior turned out to be habitual — performed in the same context, at the same time, while the person’s mind was somewhere else. Nearly half your day runs on a track you didn’t lay down that morning. Your meditation covers thirty minutes. The other fifteen hours are where your patterns live, and those patterns fire without asking, in situations you didn’t plan for, with no journal prompt to walk you through it.

What meditation builds is real — it’s the capacity to notice. But the noticing is supposed to happen later, during the part of your day that nobody structured for you, in moments when there’s no timer counting down and no one guiding you through a body scan. The reason someone can meditate for years and still snap at their spouse or send the email they know they’ll regret is that the skill you build in a quiet room at 6am is different from the skill you need at 2pm with your heart rate up and your pride stinging, because one is controlled and the other is not, and the transfer between them requires something no routine can provide, which is catching yourself in the uncontrolled moment, without preparation, while the pattern is already running.

Over time, the routine becomes the identity — a way of feeling like someone who works on themselves that doesn’t require the uncomfortable, unschedulable work of catching yourself mid-pattern in the situations you didn’t see coming.

What The Moment Feels Like

Frankl wrote that between stimulus and response there is a space, and in that space is our freedom. Everyone knows this line — it’s one of those quotes that people share because it sounds right without anyone testing what it actually describes. I think the reason it travels so well is that it sounds beautiful, like freedom is sitting there waiting for you, a calm little room between the trigger and the reaction where you choose your response with clarity and composure.

That’s not what it feels like.

The space between stimulus and response, when you find it, feels like friction. Your body is already moving toward the response. The sharp comment is forming in your mouth, the over-explaining is mid-sentence, and the noticing — when it happens — doesn’t feel like freedom or clarity or any of the words people use when they describe it afterward. It feels like catching yourself mid-fall and not knowing what to grab onto.

Say you’re three bites into something you told yourself you wouldn’t eat, and you notice. Not before you started. Mid-bite. You’re holding the fork and you see the pattern — you eat this way when you’re bored or anxious and right now you’re both — and the seeing doesn’t make you put the fork down. It just makes you aware that you’re choosing, and until that second you weren’t choosing at all, you were running. Most of the time you finish eating. But you were there for it, and being there for it is different from reconstructing it afterward in a journal.

Or say you’re about to buy something online because your day was rough and clicking “purchase” has a feeling your brain learned to file under relief. You notice, right there with the cart loaded, that the thing in the cart isn’t the point — the feeling of buying is — and seeing that in real time doesn’t stop you from completing the order. But you’re watching yourself do it, which changes something, even when it doesn’t change the behavior.

Researchers studying why some people recover from depression while others relapse kept arriving at the same finding — the treatment that worked left the content of people’s thoughts alone and changed their relationship to the thinking itself. The skill was learning to experience a negative thought as a mental event, something your mind is doing, rather than as a description of who you are. “I’m worthless” and “I’m having the thought that I’m worthless” sound almost identical written down, but in real time they are different experiences in a way that matters, because the second one has that half-step of distance in it, and that distance was what kept people from sliding back into the spiral.

That half-step is what I’m talking about. The thought and the feeling can stay exactly as they are — seeing them happen instead of being swallowed by them is the whole shift. Every pattern you run, from how you handle criticism to how you reach for your phone when you can’t sit still, has a version of that half-step somewhere inside it. You’ve just been moving too fast to find it.

What Changes When You See It

You’re not going to catch yourself every time. Barely at all, at first, and the patterns that have been running the longest are the hardest to see because they feel the most like “you,” and seeing them as patterns rather than personality requires a kind of distance that takes time to develop and collapses the moment the trigger is strong enough.

But each time you do catch one, something shifts that you wouldn’t predict. The pattern doesn’t break. You don’t respond differently, at least not right away. What happens is that you’ve seen it from the outside while you were still inside it, and once you’ve seen a pattern that way you can’t unsee it, and the next time it fires the noticing arrives a little earlier, and the time after that earlier still, until the gap between the trigger and the awareness is small enough that you have something close to a choice — messy, pressurized, half a second with your body already leaning the other way.

Say you’ve been catching yourself checking your phone during conversations. Not every time — maybe once out of five, once out of ten — but enough that you start to see the shape of it. You reach for your phone when the conversation hits a pause and something in you doesn’t know what to do with the silence. Once you see that, you start noticing it in places that have nothing to do with your phone — the way you turn on a podcast the second you get in the car, the way something in you gets restless whenever nothing is happening and reaches for the nearest thing that feels like activity. The phone was the most visible version of a much older pattern.

That’s what the catching does over time. You start with one behavior, you notice it enough times to see what’s underneath it, and the thing underneath turns out to connect to other patterns you didn’t know were running. The phone reveals a discomfort with silence. The discomfort with silence reveals something about how you handle any gap between what’s happening and what you think should be happening. And that kind of understanding doesn’t come from reading about yourself or reflecting after the fact — it comes from standing next to your own behavior in real time, enough times that you start hearing what it’s been telling you.

Think about the last time you reacted to something the way you always react to it. Not the reaction — the moment right before. You probably don’t remember it, because you weren’t watching, and because it felt so much like you that there was nothing to notice.

That moment is going to come around again today. It always does.

— Scott

Sponsor: Life at the Speed of Play

Mark Pincus built Zynga into one of the biggest gaming companies in the world. His new book, Life at the Speed of Play, is about building products people love and a life you don’t regret. Buy an author-signed copy and get a second one free for a friend. Grab it at getmarksbook.com/success.

The Idea

You probably know someone a few years ahead of you in your career who could give you genuinely useful advice. Maybe you’ve thought about reaching out a few times and decided against it because you figured they’re too busy or you haven’t quite earned the right to ask. So you keep meaning to send the message, and the weeks go by, and whatever you would have learned from that conversation just doesn’t happen.

Researchers Francis Flynn and Vanessa Bohns found that when people asked strangers for small favors in person, like borrowing a phone or filling out a form, they predicted needing about twice as many approaches as it actually took. A cold email to someone you admire is a different situation, and they may say no. But until you send it, you’re treating your guess about their answer as if it were the answer.

If there’s someone you’ve been meaning to reach out to, try making it specific and easy to say no to: “I’m working through a career decision and I’d love 15 minutes of your perspective. Completely understand if the timing doesn’t work.” Then send it before you talk yourself out of it again.

Quote

“It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult.” Seneca, Letters to Lucilius, 104

Question

Who have you been meaning to ask for something, and what’s the actual worst thing that happens if they say no?

Listen

Anthony O’Neal: Debt-Free Millionaire Thinks Most Rich People Are Trapped. Anthony was homeless and $35,000 in debt at 19. He’s now a #1 bestselling author and host of The Table, with more than a million subscribers.

Read

You Have More Influence Than You Think by Vanessa Bohns. Bohns is the Cornell psychologist behind the research in this newsletter. Her book explains why we often have more influence on other people than we realize.

If you love this content (please share it), but also check out my ​Podcast​, and connect with me on ​YouTube​ / ​Twitter​.

Scott

If you love this content (please share it), but also…

Start here > newsletter.scottdclary.com

Check out my Podcast, connect with me on YouTube / Twitter, and read my Weekly Newsletter

Sponsor: Life at the Speed of Play

Mark Pincus built Zynga into one of the biggest gaming companies in the world. His new book, Life at the Speed of Play, is about building products people love and a life you don’t regret. Buy an author-signed copy and get a second one free for a friend. Grab it at getmarksbook.com/success.

This Week’s Letter

Success Story Podcast

Check out the Success Story Podcast on Apple Podcasts, Spotify, and YouTube.

This Week’s Episode

Debt-Free Millionaire Thinks Most Rich People Are Trapped | Anthony O’Neal - #1 Bestselling Author

Anthony O’Neal is a #1 national bestselling author, personal finance expert, and host of The Table, a YouTube show and podcast with more than 1 million subscribers and nearly 100 million views. His new book, Stop Living Paycheck to Paycheck, debuted on the USA Today bestseller list when it launched in August 2026, and his earlier book, Debt-Free Degree, has helped over 250,000 people plan college without student loans. Before going independent, he spent years as a Ramsey Solutions personality. At 19, he was homeless and $35,000 in debt, and he now teaches millions of people how to break the paycheck to paycheck cycle.

Have an amazing weekend!

Scott

My Links

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You’ve gotten very good at week one.

Hi All!

Here is my weekly letter discussing mental models, performance, business and entrepreneurship.

If you love this content (please share it), but also…

Check out my Podcast, connect with me on YouTube / Twitter, and read my Weekly newsletter.

SPONSOR: 1-800-GOT-JUNK?

That old couch, the broken appliance, the pile in the garage you keep meaning to deal with. Getting rid of it shouldn’t take another weekend.

1-800-GOT-JUNK? handles the lifting, loading and removal. Their team comes to you, gives you a free, no-obligation estimate, and gets to work once you approve the price.

Book your free in-person estimate at 1800gotjunk.com.

Say you bought a domain name last Tuesday. You spent an hour on it, tried a few variations, and landed on one that felt right. Set up the hosting, sketched out a landing page on the back of a receipt. You went to bed that night feeling something you hadn’t felt in weeks, like this one was actually going to be different.

Two months from now the site will have two posts on it, and you’ll be looking at something else. The first idea wasn’t bad, but the energy shifted. The work got repetitive, and you’ll have a reason ready for why you moved on. You learned a lot. Time to try something new.

This is the fourth time.

And it’s not always a business. Say you signed up at a gym in January, and by March the workouts felt routine and you couldn’t really see any progress and you started looking into a different training program. Or say you picked up a language app, crushed the first two weeks, showed someone your streak counter, and by day forty you were opening Instagram instead. A few months later you downloaded a different app and felt that same rush when you finished lesson one.

Or say you started journaling in September. Bought a notebook, wrote in it every morning for three weeks. The entries got shorter, then just kind of stopped. In January you bought a different notebook, a better one, and the first entry felt like starting fresh.

The projects change but the pattern doesn’t. At some point the question isn’t “what should I work on” anymore. It’s what happens to you when the work stops being new.

Read more

This time, I spoke with four entrepreneurs about getting started, growing their businesses, and what they’d do differently. The new video is up.

Watch it here:

Let me know what you think—and who you’d like me to talk to next.

Scott

We messed up the link to Mark’s book in Monday’s newsletter. Sorry about that.

Mark Pincus is a good friend of mine, and I wanted to make sure you could actually find his book, Life at the Speed of Play.

Get Mark’s book here: https://getmarksbook.com/success

You can also go directly to the bookstore here. The current offer includes an author-signed copy and a second copy free to give to a friend.

If you missed it, listen to my conversation with Mark on Success Story.

Thanks to everyone who flagged the broken link.

Scott

Life at the Speed of Play is a Success Story sponsor.

Read more

Sponsor: Life at the Speed of Play

Mark Pincus built Zynga into one of the biggest gaming companies in the world. His new book, Life at the Speed of Play, is about building products people love and a life you don’t regret. If you buy an author-signed copy right now, you get a second one free to give to a friend. Grab it at getmarksbook.com/success.

The Idea

In his 1977 paper, Albert Bandura described a study on people with a serious fear of snakes. One group practiced progressively harder interactions with a boa constrictor. A second group watched a therapist do those same interactions. A third had no treatment. The people who did the tasks themselves improved the most, and their confidence carried over to other snakes and situations that hadn’t been part of the therapy.

The reason a manageable success works better than watching or studying is that it changes what you believe about yourself specifically. You’re no longer reasoning from what you know. You’re reasoning from what you’ve done.

If you’ve been anxious about job interviews, pick one part you can handle this week. Sit with a friend and answer the question you’re most worried about, out loud, a few times. Once that feels less unfamiliar, make it harder: do a full practice round. Each step earns a small success that makes the next step feel less like a leap.

Quote

“Life shrinks or expands in proportion to one’s courage.” Anaïs Nin, The Diary of Anaïs Nin, Vol. 3, June 1941

Question

What’s one thing you’ve been waiting to feel ready for, and what would the smallest version of starting look like this week?

Listen

Gary Lipovetsky: How One Creator Brand Reaches 100 Million People Every Month. Gary co-founded Valeria Inc. and Creator Method, built a 6.3 million follower audience, and has closed more than 1,000 brand partnerships including work with Dior and Paige Denim.

Read

Art & Fear by David Bayles and Ted Orland. Two working artists wrote this short book about why people stop making things, what keeps the ones who continue going, and how the gap between the work you want to make and the work you can make only closes through the making itself.

If you love this content (please share it), but also check out my ​Podcast​, and connect with me on ​YouTube​ / ​Twitter​.

Scott

If you love this content (please share it), but also…

Start here > newsletter.scottdclary.com

Check out my Podcast, connect with me on YouTube / Twitter, and read my Weekly Newsletter

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You still need to know what happened. But you also need the training protocol, the money principle, the thing the founder learned at year three.

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From the Archives

Success Story Podcast

Check out the Success Story Podcast on Apple Podcasts, Spotify, and YouTube.

This Week’s Episodes

He Built America’s #1 Detox Tea Into a 9-Figure Exit | Michael Gonzalez - FitTea Founder

Michael Gonzalez turned $10,000 in savings into FitTea, the #1 detox tea in America, with more than $100 million in sales, 2 million households and 1.7 million Instagram followers. He pioneered Instagram influencer marketing in 2013, ran campaigns with Kylie Jenner, Kourtney and Khloé Kardashian, and put FitTea in Walmart, Target, CVS, Walgreens and GNC before a nine-figure exit. He then launched HappyTea with a Kylie Jenner endorsement, and has since pushed $200 million+ through ad accounts with his partners, teaching ecommerce founders how to scale.

How One Creator Brand Reaches 100M People Every Month | Gary Lipovetsky - Co-Founder of Valeria Inc.

Gary Lipovetsky is the co-founder of Valeria Inc., the media company behind creator Valeria Lipovetsky, and Creator Method, a community and academy for creators. Valeria Inc. has an audience of 6.3 million followers and has closed more than 1,000 brand partnerships, including work with Dior and Paige Denim.

Have an amazing weekend!

Scott

My Links

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Read more

I went around Miami interviewing entrepreneurs about how they made their money, and the first video is up.

You can watch it here.

Let me know what you think. I had fun making this one and would love to do more if you’re into it.

Scott

Read more

The Idea

In 2009, a team led by surgeon Alex Haynes published a study of eight hospitals in eight countries. Teams introduced a 19-item surgical checklist, including confirming the patient’s identity and counting instruments before closing. Complications fell from 11% to 7%, and deaths from 1.5% to 0.8% after its introduction.

The study compared outcomes before and after the change, so it couldn’t establish how much of the improvement came from the checklist alone. Introducing it also involved training and changes in how teams worked together. Even with that caveat, it’s striking that a checklist covering familiar tasks could be part of such an improvement.

There’s a useful place to apply this in everyday work: the mistake you’ve already promised yourself you won’t make again. Suppose you keep sending proposals without checking the client’s name in the attachment. Put that check beside the send step in your proposal template. Then use it on the next proposal, while the document is still open and the error is easy to fix. Keep the checklist in the document you’re using so you see it before you send.

Quote

“The volume and complexity of what we know has exceeded our individual ability to deliver its benefits correctly, safely, or reliably.” Atul Gawande, The Checklist Manifesto

Question

What recurring mistake could you catch with a check at the moment you’re most likely to make it?

Listen

Ben Meer, founder of System Sunday and former Ernst & Young consultant, joins me on Success Story. He built his newsletter while working full-time in consulting. For anyone trying to manage a side project alongside a demanding job, start with “Stop Relying on Memory” at 24:05.

Read

The Checklist Manifesto by Atul Gawande. Gawande explores how people in demanding professions use checklists to make complex work more reliable.

If you love this content (please share it), but also check out my Podcast, and connect with me on YouTube / Twitter.

Scott

Read more

If you love this content (please share it), but also…

Start here > newsletter.scottdclary.com

Check out my Podcast, connect with me on YouTube / Twitter, and read my Weekly Newsletter

Last Week’s Letter

Success Story Podcast

Check out the Success Story Podcast on Apple Podcasts, Spotify, and YouTube.

This Week’s Episodes

How to Buy Your First Company With No Cash Upfront. | Jeremy Harbour - Founder of The Harbour Club

Jeremy Harbour is the founder of Unity Group and The Harbour Club, a British entrepreneur who left school at 15 and has since bought more than 100 companies. Over 30 years he has been involved in more than 300 acquisitions, taken companies public, and generated over $500 million in exits, with investments in 12 countries. He is the Wall Street Journal bestselling author of Go Do Deals and was invited to advise at the British Houses of Parliament on business and enterprise. In 2009 he started The Harbour Club, which teaches people how to buy a business with no cash upfront. The idea began in the late 1990s, when he bought a competitor of his telecom company without any cash or a bank behind him.

How To Get Customers When Nobody Knows Who You Are | Brandon Willington - Where U? Founder

Brandon Willington is the founder and CEO of Where U?, a marketing education company that teaches founders how to run their own marketing instead of hiring an agency. In 2025, he was named Young Entrepreneur of the Year in marketing in Australia.

He Quit Ernst & Young and Built a 7-Figure Newsletter From Scratch | Ben Meer - Forbes Creator

Ben Meer is the founder of System Sunday, a newsletter that has grown to more than 250,000 subscribers and anchors a combined social media following of over 2 million people. Forbes has dubbed him “The Systems Guy,” and he recently signed a major book deal with Pan Macmillan for How to Be Good at Life. He holds an MBA from Cornell and now works as an executive coach to founders, CEOs, and authors, after starting System Sunday on the side while still working full-time as a management consultant at Ernst & Young. He left that career behind to build System Sunday into what it is today, turning the same systems-thinking frameworks he used in corporate consulting into tools for everyday productivity, health, and money.

Have an amazing weekend!

Scott

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